ThatKidBEN has had a fascination with cars that began in childhood. As an adult, he finally got my hands on an Infiniti G35 and started customizing my car and attending car shows / track days. Ben is obsessed with this culture of people who come together to meet, talk about their cars, and get inspiration at these car meetings and events.
Whether it’s Japanese, European, or good ol’ American muscle cars, ThatKidBEN is clear that these car events marry people and car culture. Ben designed and curated an innovative car show concept that integrates technology, smart design, and the Hella Flush car culture.
Show Elements Include: Event Strategy Planning – New Media PR Strategy – Show Branding – Show Print Collateral (tickets, flyers, posters, program) – Outdoor Media (signage, banners, QR access, window graphics) – Show Signage (staff / media ID, Reception) – New Media (e-blast, QR profile) – Food Concession.
Photos by ThatKidBEN.
New QR profile link to each car allows you to quickly see the car's modified parts list and build history. Also, easily like and share the car with your buddies through social media.