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NIKE SPORTS STUDIO

Laguna College of Art + Design was one of only four schools chosen in the world, and I was one of a select group chosen to work on this amazing project. I worked with a close team of four and the Nike Global Creative Design Team (Designers of the Fuel Band). My goal was to enhance the experience for the fans and athletes at the 2016 Rio Olympics. We spent eight weeks researching BMX racing. My team throughly embraced the essence of a BMX racer.

My team created the concept of Nike Track IT Telemetry Training System. This brand new technology helps a BMX racer exceed their capabilities, ride faster, and provides a clear path in order to race on the Olympic competition level. With the easy use of one’s smart phone, carbon fiber tracking handlebar, and powerlink system, riders can achieve Olympic competition levels in no time!